| Results of SurveyUSA News Poll #17959 |
| 1 | How often do you read books? Regularly? Occasionally? Or almost never? |
| 600 Adults | All | Gender | Age | Race | ||||||
| Credibility Interval: ± 4.1 pct points | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Regularly | 46% | 44% | 48% | 38% | 45% | 58% | 52% | 50% | 35% | 55% |
| Occasionally | 35% | 38% | 32% | 30% | 42% | 29% | 32% | 33% | 40% | 33% |
| Almost Never | 19% | 18% | 20% | 32% | 13% | 12% | 16% | 17% | 25% | 13% |
| Not Sure | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 1% | 0% | 0% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Adults | 100% | 50% | 50% | 33% | 42% | 25% | 42% | 8% | 36% | 14% |
| 2 | How often do you go to a bookstore to buy a new book? |
| 485 Who Read Books | All | Gender | Age | Race | ||||||
| Credibility Interval: ± 4.5 pct points | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Regularly | 20% | 19% | 20% | 22% | 16% | 23% | 21% | 14% | 19% | 20% |
| Occasionally | 51% | 52% | 50% | 44% | 58% | 47% | 49% | 66% | 47% | 58% |
| Almost Never | 29% | 29% | 30% | 34% | 26% | 30% | 30% | 20% | 34% | 23% |
| Not Sure | 0% | - | - | - | - | - | - | - | - | - |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Who Read Books | 100% | 50% | 50% | 28% | 45% | 27% | 43% | 8% | 34% | 15% |
| 3 | How often do you buy a book on-line? |
| 485 Who Read Books | All | Gender | Age | Race | ||||||
| Credibility Interval: ± 4.5 pct points | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Regularly | 19% | 18% | 20% | 18% | 22% | 16% | 24% | 18% | 12% | 23% |
| Occasionally | 35% | 36% | 33% | 47% | 32% | 28% | 37% | 41% | 32% | 31% |
| Almost Never | 46% | 46% | 46% | 35% | 46% | 56% | 39% | 39% | 56% | 46% |
| Not Sure | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 2% | 0% | 0% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Who Read Books | 100% | 50% | 50% | 28% | 45% | 27% | 43% | 8% | 34% | 15% |
| 4 | Do you prefer to read a real book? Or prefer to use an e-reader such as a Nook or Kindle? |
| 485 Who Read Books | All | Gender | Age | Race | ||||||
| Credibility Interval: ± 3.6 pct points | Male | Female | 18-34 | 35-54 | 55+ | White | Black | Hispanic | Other | |
| Real Book | 81% | 80% | 82% | 78% | 81% | 84% | 78% | 73% | 90% | 72% |
| E-reader | 13% | 13% | 12% | 16% | 13% | 9% | 13% | 23% | 6% | 23% |
| Not Sure | 6% | 7% | 6% | 6% | 6% | 7% | 9% | 4% | 4% | 5% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
| Composition of Who Read Books | 100% | 50% | 50% | 28% | 45% | 27% | 43% | 8% | 34% | 15% |